Friday, 15 November 2013

Urban Outfitters vs LCA Live Project


As part of my second year and part of my PPP module we are taking part in a live project with Urban Outfitters. Our brief is to do an illustration or take a styled photograph considering the theme 'What's Leeds saying?' - the work will be show in an exhibition in the UO shop in Leeds Trinity and will be displayed on the walls of the store. We will also be producing a zine with our work in it and selling it in the Urban Outfitters shop.

I chose to take a styled photograph as I'm not as confident with illustration and i have a particular interest in styling and photography as it is something i would like to explore as a career. I wanted to create an urban grunge look as to me Leeds is all about that rough and ready vibe. I chose a longline tutu dress from Topshop in a pale pink colour as it is feminine and contrasted really well with the rest of my outfit, i also chose an All Saints leather jacket and Topshop canvas platforms to give an edgy grungy look, i topped the look of with seriously laddered tights a statement necklace, three minimal silver rings and dark lipstick - in some of the photos i also experimented with a floral crown which i made myself which also had millinery net on it to give a Gothic edge to the look but still keeping elements of femininity.

I chose to take the photos in the back streets of terraced houses in Leeds keeping an urban setting and also representing the real Leeds (or at least my interpretation of it). Post photography i kept editing to a minimum because i wanted the photos to look raw and natural. The final photo i chose to be displayed on he wall of UO is a striking image of the models legs and feet, this image stood out to me because it was really in your face and striking but not full length or a facial close up. I had some really great photos and it was incredibly difficult to whittle it down from over 200 to 1!


The final image i chose to put on the wall of UO

And these are a few of my other favorites from all the photo i took










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